Guancheng Watch & Jewellery Group is pleased to announce the appointment of Jérôme Biard as a member of the European Board of Directors and head of the watch department. Jérôme Biard will officially take over Kunlun Watch and Eterna on September 1st, which includes the implementation of the overall strategy proposed by the board of directors, and is responsible for the comprehensive management and operation of the two brands.
Jérôme Biard has more than 25 years of experience in the watchmaking industry. He has worked for Richemont for 16 years and was responsible for marketing for Vacheron Constantin and Cartier. In 2005, Jérôme Biard served as Girard-Perregaux International Sales Director. In 2009, he was appointed CEO of LPI (Weitnauer Group), a luxury watch & lifestyle distribution company for the Russian, Turkish and Brazilian markets, and Jérôme Biard used his business development experience to create a retail division.
Jérôme Biard’s rich experience in the watchmaking industry will help Guancheng Watch & Jewellery Group increase its profitability and promote the group’s diversified development. Jacques-Alain Vuille is pleased to work with Jérôme Biard and share with him 37 years of corporate management experience.