[November 28, Rome] BVLGARI Bulgari lit up Christmas with jewelry-inspired lighting installations on Condotti Avenue in Rome. These Christmas decorations creatively interpret Bulgari’s iconic jewellery design-the serpenti series of winding and flexible lines are twined into bright garlands, while the fan-shaped design of the DIVA series is ingeniously interpreted in the shape of a Christmas tree.
Bulgari undoubtedly chose the brand’s two most iconic collections to celebrate Christmas. The serpentine jewellery was recorded in history when Cleopatra went to Rome to visit Caesar the Great in 46 AD. After 2000, this mysterious totem exudes more attractive charm due to the perfect interpretation of the Bulgari Serpenti series; DIVA series It is a tribute to the deep love between Bulgari and the goddesses. It is a gorgeous ode to feminine charm, and its soft geometric lines are reminiscent of the mosaic tiles of Caracalla Baths.
At the event, the famous Italian actor Chiara Francini served as the host, together with Jean-Christophe Babin, the global CEO of Bulgari, and Gianni Battistoni, the chairman of the Condotti Avenue Business Association, lighting up this prestigious street. Christmas decoration makes history and creativity shine together. Former Italian Deputy Prime Minister Gianni Letta also attended the Bulgari lighting ceremony.
Condotti Avenue represents the roots of Bulgari. It was once the fashion center of Rome’s ‘sweet life’ era, and it is still the most charming and charming place in the world. The unique Bulgari Christmas decoration makes this one. The old streets are instantly filled with a joyous Christmas atmosphere.
Bulgari Global CEO Jean-ChristopheBabin said: ‘The 130th anniversary of the Christmas lighting ceremony in this charming street has a very special meaning for Bulgari. Rome is the birthplace of the Bulgari brand A timeless source of inspiration. In 2014, Bvlgari celebrated the re-opening of the flagship store on Condotti Avenue and donated 1.5 million euros to repair the Spanish steps of Rome’s most famous landmark. We are proud of putting on a new Christmas outfit for Condotti Avenue in this way to pay homage to Rome, the eternal city. ‘