Bell & Ross Br05 Series World Premiere

Urban Modern Style

  Bell & Ross, the leading brand in the aviation timepiece market, has designed the iconic BR03 square watch for professionals in extreme environments. Today, the brand has added the BR05 series. This brand new watch faithfully inherits the brand slogan of ‘easy to read, practical, reliable and precise’, showing a distinctive urban modern style. The case lines are ‘square and round’-this is the basic geometric shape favored by the Bell & Ross brand, reflecting the brand’s characteristics.

  However, the structure of the BR05 watch transcends the square and round shapes, and has the rigor of a square and the perfection of a circle, forming its own distinctive personality. The atmosphere’s confident style makes full use of the infinite vitality, bright rhythm and richness of the city. In short, BR05 is a modern timepiece designed for urban explorers.

Brand new logo

 
01 square in the circle

02 one-piece case

03Bracelet and case integrated into a whole

Integrated design

 
  BR05 uses a one-piece case design: the bracelet and the case are fully integrated into a whole.
  Bell & Ross co-founder and creative director Bruno Belamich once said: ‘This integrated design of the case and bracelet not only fits the brand’s visual identity, but also adds another height to the watch: the first The links are part of the case. This type of design dates back to the 1970s, and when transferred to Bell & Ross, it produced vivid graphical effects, stunning visuals, and modernity. ‘

New style

 

  The rich surface technology of the BR05 watch is truly eye-catching. The 40 mm case is beveled. The satin finishes are particularly flat. Polished chamfers accentuate and enhance volume.

  The extraordinary and flexible stainless steel bracelet also adopts this decorative style of alternating satin and polished surfaces.

  The radian of the curve is given special attention so that all parts are harmoniously matched to ensure that the bracelet fits comfortably on any wrist.

  The new collection also comes with a embossed rubber strap for an even more fashionable taste. The dial of the BR05 is decorated with delicate radial sunburst, which guarantees excellent legibility. It is available in silver gray, navy blue and dark black.

Incarnation of power

 

  With its one-piece design, super robustness and comfort, and exquisite surface craftsmanship, the BR05 can be a loyal partner for any positive urban modern lifestyle. This timepiece with a distinctive personality exudes a strong aura and elegance. It can be said that Bell & Ross’s latest model of masculine timepieces: like sculpture, fascinating. This watch is ideal for active men who are eager for the challenges of modern life, who control time, and who control their own destiny.
BR 05 BLACK STEEL

BR05A-BL-ST / SRB
RMB 35,900
      

BR05A-BL-ST / SST
RMB 39,900

Movement: Movement number BR-CAL.321. Mechanical self-winding movement.
Functions: hours, minutes, seconds and date.
Case: 40 mm in diameter. Frosted polished steel. Sapphire case back.
Dial: black sunburst. The appliquéd numbers and hour-markers are coated with Super-LumiNova®.
Mirror: Sapphire crystal with anti-glare coating.
Water resistance: 100 meters.
Strap: matte polished stainless steel or black rubber strap.
Buckle: folding buckle. Frosted polished steel.

BR05A-GR-ST / SRB
RMB 35,900
       

BR05A-GR-ST / SST
RMB 39,900

Movement: Movement number BR-CAL.321. Mechanical self-winding movement.
Functions: hours, minutes, seconds and date.
Case: 40 mm in diameter. Frosted polished steel. Sapphire case back.
Dial: Grey sunburst. The appliquéd numbers and hour-markers are coated with Super-LumiNova®.
Mirror: Sapphire crystal with anti-glare coating.
Water resistance: 100 meters.
Strap: matte polished stainless steel or black rubber strap.
Buckle: folding buckle. Frosted polished steel.

BR05A-BLU-ST / SRB
RMB 35,900

BR05A-BLU-ST / SST
RMB 39,900

Movement: Movement number BR-CAL.321. Mechanical self-winding movement.
Functions: hours, minutes, seconds and date.
Case: 40 mm in diameter. Frosted polished steel. Sapphire case back.
Dial: Blue sunburst. The appliquéd numbers and hour-markers are coated with Super-LumiNova®.
Mirror: Sapphire crystal with anti-glare coating.
Water resistance: 100 meters.
Strap: matte polished stainless steel or blue rubber strap.
Buckle: folding buckle. Frosted polished steel.