Audemars Piguet, a Swiss haute horlogerie factory, has been dedicated to exploring different artistic fields since its founding in the village of Le Brassus in the Vallée de Joux in 1875. Committed to excellence and innovation, the brand announced a long-term partnership with Art Basel to showcase the convergence of art and creativity on this important platform.
Photographer Dan Holdsworth-Brassus in the Night
(Left to right) Mr. Octavio Garcia, Art Director of Audemars Piguet, Mr. Oliviero Bottinelli, Managing Director of Audemars Piguet, Mr. Olivier Audemars, founder and grandson of Audemars Piguet, Mr. Sunil Amarasuriya, member of Audemars Piguet, Hong Kong) Mr. Fan Wei, Chief Executive Officer, Dan Holdsworth, British photographer Dan. Hotsworth and Audemars Piguet Marketing Director Tim Sayler
(Left to right) Mr. Fan Wei, Chief Executive Officer of Audemars Piguet (China and Hong Kong), Miss Li Li, General Manager of Audemars Piguet China, Gu Tianle, Wu Junru and Mr. Oliviero Bottinelli, Managing Director of Audemars Piguet Asia
Cai Jiazan, Chairman of Xiyunjia Yuyi Watch Group
The new partnership allows Peter to connect contemporary art with Haute Horology, as the two are similar in terms of craftsmanship, pursuit, or creativity. As a global sponsor of Art Basel 2013, Audemars Piguet will participate in three global exhibitions of Art Basel, including Basel, Miami Beach and Hong Kong. The first exhibition is May 23-26, 2013 Art Basel Hong Kong.
In the exhibition, Audemars Piguet will lead guests to explore the different ecology of the cradle of fine watchmaking, Switzerland Brassus, and also present the ‘Avant-garde Design of the Past’ organized by the brand in 2012 to celebrate the 40th anniversary of the Royal Oak Series. Today’s immortal imprint, a key work of the world tour exhibition, introduces this iconic watch that completely subverts the fine watchmaking industry. At the same time, watch experts will lead and give professional presentations and show the workbench used to make watches.
At Art Basel Hong Kong, Audemars Piguet showcases Brassus under the lens of international photographer Dan Holdsworth.
Holzworth perfectly captures the landscape of the brand’s birthplace, including its subtle relationship with time. The works seize the local quiet moments, and the ancient forests and glacial landforms under the mist or moonlight bring out a strong sense of time. The wonderful connection between nature, people and all things, beating in each Audemars Piguet timepiece. Brassus in the 21st century can still be felt, and continues to inspire watchmakers today, leading them to continue to discover The mystery of nature.
Regarding this new partnership, Audemars Piguet’s Chief Executive Officer François-Henry Bennahmias said: ‘We are pleased to partner with Art Basel to host modern and contemporary art exhibitions. Audemars Piguet is a good example of the infiltration of art and craftsmanship. . We look forward to building closer links with contemporary art and long-term cooperation with Art Basel. ‘
After the Art Basel Hong Kong, Audemars Piguet continues to participate in Basel (June 13-16, 2013) and Miami Beach (December 5-8, 2013).