Audemars Piguet Announces Sponsorship Of Art Basel

Audemars Piguet, a Swiss haute horlogerie factory, has been dedicated to exploring different artistic fields since its founding in the village of Le Brassus in the Vallée de Joux in 1875. Committed to excellence and innovation, the brand announced a long-term partnership with Art Basel to showcase the convergence of art and creativity on this important platform.

 Photographer Dan Holdsworth-Brassus in the Night

 (Left to right) Mr. Octavio Garcia, Art Director of Audemars Piguet, Mr. Oliviero Bottinelli, Managing Director of Audemars Piguet, Mr. Olivier Audemars, founder and grandson of Audemars Piguet, Mr. Sunil Amarasuriya, member of Audemars Piguet, Hong Kong) Mr. Fan Wei, Chief Executive Officer, Dan Holdsworth, British photographer Dan. Hotsworth and Audemars Piguet Marketing Director Tim Sayler

 (Left to right) Mr. Fan Wei, Chief Executive Officer of Audemars Piguet (China and Hong Kong), Miss Li Li, General Manager of Audemars Piguet China, Gu Tianle, Wu Junru and Mr. Oliviero Bottinelli, Managing Director of Audemars Piguet Asia

 Cai Jiazan, Chairman of Xiyunjia Yuyi Watch Group

 The new partnership allows Peter to connect contemporary art with Haute Horology, as the two are similar in terms of craftsmanship, pursuit, or creativity. As a global sponsor of Art Basel 2013, Audemars Piguet will participate in three global exhibitions of Art Basel, including Basel, Miami Beach and Hong Kong. The first exhibition is May 23-26, 2013 Art Basel Hong Kong.

 In the exhibition, Audemars Piguet will lead guests to explore the different ecology of the cradle of fine watchmaking, Switzerland Brassus, and also present the ‘Avant-garde Design of the Past’ organized by the brand in 2012 to celebrate the 40th anniversary of the Royal Oak Series. Today’s immortal imprint, a key work of the world tour exhibition, introduces this iconic watch that completely subverts the fine watchmaking industry. At the same time, watch experts will lead and give professional presentations and show the workbench used to make watches.

 At Art Basel Hong Kong, Audemars Piguet showcases Brassus under the lens of international photographer Dan Holdsworth.

 Holzworth perfectly captures the landscape of the brand’s birthplace, including its subtle relationship with time. The works seize the local quiet moments, and the ancient forests and glacial landforms under the mist or moonlight bring out a strong sense of time. The wonderful connection between nature, people and all things, beating in each Audemars Piguet timepiece. Brassus in the 21st century can still be felt, and continues to inspire watchmakers today, leading them to continue to discover The mystery of nature.

 Regarding this new partnership, Audemars Piguet’s Chief Executive Officer François-Henry Bennahmias said: ‘We are pleased to partner with Art Basel to host modern and contemporary art exhibitions. Audemars Piguet is a good example of the infiltration of art and craftsmanship. . We look forward to building closer links with contemporary art and long-term cooperation with Art Basel. ‘

 After the Art Basel Hong Kong, Audemars Piguet continues to participate in Basel (June 13-16, 2013) and Miami Beach (December 5-8, 2013).

Iwc Introduces Special Limited Edition ‘shark’ Of Ocean Time Dive Watch

IWC launches the special edition of the marine timepiece ‘Shark’ (model: IW379506) with a hammerhead shark engraved on the bottom of the watch, limited to 500 pieces. Books with the same name are on sale.

   The book ‘Shark’ was published by TASCHEN and autographed by photographer Michael Muller. Michael Mueller is an American photographer known for his portraits of Hollywood stars. In the past few years, he has traveled the world to record shark species worldwide with unprecedented superb photography techniques.

   Today, more and more shark species are at risk of extinction. More than 100 million sharks are killed each year, and continued overfishing also threatens sharks’ food sources. ‘Protection of endangered species is an important environmental theme of IWC. This is also our close cooperation with the Darwin Foundation since 2009 to support projects such as shark populations in the Galapagos Marine Reserve The reasons for protection, ‘explained Georges Kern, CEO of IWC.

   In order to raise public awareness of shark protection, IWC has now launched a special limited edition timepiece in the iconic marine timepiece diving watch collection.
IWC Special Edition Limited Edition “Shark”
Technical specifications
Case: stainless steel, diameter 44 mm, thickness 17 mm, anti-glare sapphire crystal, water-resistant to 300 meters. Mechanical inner and outer rotating bezel with safety diving system. Hammerhead shark engraved on the bottom.
Movement: 89365 self-made movement, 35 gems, 28,800 vibrations / hour (4 Hz), 68 hours power reserve, and flyback timing function
Dial: Grey dial with luminescent hands and hour markers
Strap: black rubber strap, stainless steel buckle, quick-change strap system
Limited: 500 pieces