JeanRichard Shangweisha has become the ‘official timing’ of a famous rowing race on the Thames to be held tomorrow, that is, Easter. This partnership is rooted in shared values such as teamwork, endurance, passion, and especially the philosophy of life.
The Oxford Cambridge Boat Race started in 1829 and originated from two friends and students studying at Oxford and Cambridge respectively. It has developed into one of the oldest sporting events in the world-and one of Britain’s most respected traditions. Since 1856, it has been held annually except during the two World Wars. Every year, about 250,000 people watch the battle live, and about 7.5 million people watch the BBC live broadcast nationwide. This does not include international viewers watching the broadcast in more than 200 countries.
The Oxford-Cambridge Rowing Race-BNY Mellon Boat Race as its main sponsor-takes place on the Thames in London and runs from Putney Patney to Mortlake, 6.8 km in length. Participants are required to have a strong physique and keep their promises. Participants are strictly selected from the students of the two universities. They will complete intensive training for at least 6 months every day while completing their studies. The competition is in the form of a challenge, and the loser of the previous year becomes the challenger of the next year.
‘The combination of sports competition, fair competition and vitality makes JeanRichard Shang Weisha a watch partner of Oxford Cambridge Rowing Race, which perfectly reflects the brand’s’ life philosophy ‘-an openness to explore, travel and transcend ourselves. The world, ‘said Bruno Grande, chief operating officer of JeanRichard Shangweisha. The three-year cooperation program will start from the next competition-the 159th-to be held in London on Sunday, March 31, 2013 at 4.30 pm. The Swiss watch brand will make every effort to ensure the accuracy of the time, and will launch a special edition of the Aquascope series with the color of the event for this cooperation.
The famous Swiss watch brand JeanRichard is still inherited from the famous watch manufacturer in the late 17th century. Its new watch series has infinite inspiration. In addition to awakening the desire to travel, it also gives you time to explore daily life. The partnership with Oxford Cambridge Regatta aims to increase its visibility and make its ‘philosophy of life’ known to the public.